Mac App Store Launch

This is a follow-up to my Sneak Peak post from Tuesday that got featured by major news sites. The early conclusion was that Mac users today can enjoy a huge variety of high-quality yet low-cost apps for their system. ZDNet went so far to compare it with the Huns invading Mac developer’s land.

So without further ado, let’s start with the most important part

Launch Prices

More numbers

The iOS independent developers I initially interviewed for this are in good company. Most go with the same price level as their already low iOS prices. Rovio Mobile’s Angry Birds and Firemint’s Flight Control are both selling at the same price point as their iPad ‘HD’ versions. Which makes sense.

Apple came in with a hefty price drop for Aperture, at $79 for the Mac App Store version compared to $199 for the boxed version. And currently get’s rewarded for that move with a Top Ten Paid charts position. Other brand name apps sell with a hefty price drop as well, as Dave Caolo points out in his post.

My personal secret favorite though: Clandestiny released at a very attractive $9.99. I love that type of game and made this my first purchase on the Mac.


Dave Frampton went all in with his launch price and additionally lowered the price of his iOS version two days ago, also to $0.99, to get the word out. And he earns a mighty reward for his strategy, a Top Paid charts rank 2! Most interesting: He already reported a cross-selling impact on his iOS version, which he can abstract from tracking the realtime chart positions for the game.

All good in Mac Land?

While the iOS devs I tracked for my completely scientific survey of four participants lowered their price, others raised theirs, as Erica Sadun points out in her post. And a great way to observe the “clash of the cultures” is to search for “Solitaire”, which shows apps going from $0.99 to $29.99. This will be interesting to track.


We have not seen only low prices today, but very aggressive launch prices. We have seen an all-in approach by some developers. Some got rewarded instantly with a high chart position. Sales numbers are not out yet, but some indicators are looking strong. The App Store “game” is repeating itself all over again.

It’s worth noting that this is much faster than what we saw with the iPad and the pricing of the first ‘HD’ games. Prices started high and slowly came down to a certain point. On the Mac, we are seeing a fast moving, highly competitive, nimble environment right from the start. Mac users already do see a ton of high quality yet low cost apps. As I stated in my first post, this is a win-situation for almost all participants, but especially for Apple. Well played Apple, again.

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5 Responses to Mac App Store Launch

  1. Matt Martel says:

    I’m surprised at the very high prices many of the former shareware apps are still selling at. We’ll see if that pans out over time.

  2. Eli says:

    FYI, Aperture is an Apple product, not from Adobe.

  3. Tee says:

    One correction that Aperture is an Apple software product, not Adobe.

    Any signs of Intuit software products, ie Quickbooks or MacInTax in the MacAppStore?

    • Markus Nigrin says:

      I have not seen or heard about any of those. For the lack of strong financial software on the Mac I started to go with, as many on Twitter advised. Quite happy about that.

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