Feeds:
Posts
Comments

Archive for the ‘Business & Marketing’ Category

I’ve been busy finishing up my 360iDev Game Jam title “Solar Spirals” over the last few weeks. Three playable levels, polished controls and no memory leaks while staying in close range of the three week timeframe I gave myself for that. So except the final graphical overhaul by an artist I’m done, but the game [...]

Read Full Post »

In-app marketing is super efficient. Every developer needs to do it. Here is my latest take on the “newsline”. There are other helpful marketing posts coming up regularly through the idevblogaday.com initiative, make sure you check those out. What? A newsline is a short text string that the app requests at start from a server [...]

Read Full Post »

Twitter and blog posts still echo the experience folks had at last weeks Indie iOS Developer conference, 360iDev. A lot has been said about the amazing people and why it’s great to go there, to add on top I wanted to list some concrete examples of not-so-obvious things I learnt and how they will influence [...]

Read Full Post »

I don’t know about you, but when I work on a game I get the question a lot if it will be the next “Angry Birds”. And I really think people miss a point when looking at the most notorious top apps. Red Herring Wikipedia describes a Red Herring as the “diverting attention away from [...]

Read Full Post »

There are lot’s of articles floating around these days that point out how bad the “paid app” situation on the Android market is. As a quick recap, there are several major components to this: paid apps are not available in all markets paid apps are not available in all configurations downloads “hang” in significant numbers [...]

Read Full Post »

I never practiced Aikido, but was always fascinated by the idea behind it. Wikipedia says: Aikido is performed by blending with the motion of the attacker and redirecting the force of the attack rather than opposing it head-on This describes precisely the strategy I use for pricing apps, especially when maintaining a successful app through [...]

Read Full Post »

There is rarely a week going by without articles trying to describe “the odds” of success of publishing an app to mobile app stores. And I think most of those posts miss an important point! Last week, in this well written piece by Loic Le Meur I found a very interesting quote from an Ars [...]

Read Full Post »

Great initiative today among Indie blogs debating the importance of game length. This is also my today’s entry for idevblogaday.com It exists Can we agree that at a minimum, the length of a game IS one of many factors for judging whether the value proposition of a game is justifying buying it? And in some [...]

Read Full Post »

Edit: What I describe in this post only partially applies to the latest patent troll case, causing quite some outrage these days. Mike Lee (@bmf) explains where the difference is compared to what I describe here. I think this difference is important to understand, hence this edit and link to Mike’s great post. Today I [...]

Read Full Post »

Here is a potential money making idea that Matt (@mmartel) of ReMovem fame and I developed at WWDC 2010. while talking about the latest trends in appstore marketing. It is about combining two concepts that you probably are already familiar with. Ratings More and more developers start to implement active “rate-my-app” features into their apps. If [...]

Read Full Post »

« Newer Posts - Older Posts »

Follow

Get every new post delivered to your Inbox.